Why do you want to target specific keywords?
If your website has a high rank on Google, you will receive consistent traffic.
For instance, we posted this article on advanced Google search engine operators in 2018. As of today, we’re still receiving lots of organic traffic
However, you should refrain from creating a blog post on the fly and expect that search engine traffic to arrive at your door. To ensure regular organic traffic, you should write about the topics people seek.
This is why you must focus on keywords when writing articles on your website.
How do you target keywords in blog posts?
Now you understand the importance of targeting keywords. But what do you do? How do you “target” them?
Search for keyword ideas.
The process starts by determining which keywords you want to focus on. It’s not about seeking random keywords; we’re searching for relevant keywords that people are looking for.
The most efficient method to accomplish this is to utilize the keyword tool. Keyword databases contain terms and phrases along with their keywords and SEO statistics. They give you a list of keywords based on the keyword you’ve entered.
You can make use of any tool to research keywords. Most of them are entirely free. However, the majority of free tools for keyword research are limited in some way; they might have a tiny database, use poor filtering, are not SEO-related metrics, and so on.
It cannot be easy to make sound decisions.
Therefore, we suggest you use a “professional” keyword tool like Ahrefs’ Keywords Explorer. Here’s how to use this tool to identify keyword ideas:
- You can enter one (or several) relevant keywords for your seed, e.g., try using keywords such as “coffee,” “latte,” “French press,” etc, if you own an online coffee blog.
- Visit the match terms report.
- Switch the tab to Questions.
There are over 300,000 possible keywords you can target. It’s a lot of keywords, and many of them are likely too to be competitive. If you’re beginning your journey, you’re better off focusing on those keywords that match the following criteria:
- High in traffic potential (TP) – TP is the amount of traffic from search engines you could gain if you rank first for this topic. We calculate it by considering the amount of traffic the most popular page currently receives.
- Insufficient keyword difficulty (KD) – KD refers to how difficult you have to be keywords in the ten most popular organic results for a search.
Utilize the filters available to narrow down the list:
You can browse the list from this page and select the keywords pertinent to your website.
Recommend reading: Keyword Research The Beginner’s Guide to Keyword Research written by Ahrefs
Find the intent of your search
Google’s goal is to provide the most relevant content for any search. Therefore, it attempts to comprehend why a person uses Google to search for a search term to ensure that it provides its users with the best results.
To rank highly on Google, it is necessary to find and match the intent of the search. This can be done by examining the currently top-ranking pages for your targeted search. In particular, we’d like to find 3 Cs that define intent for search:
- Type of content: The predominant kind of content that appears on SERPs is blog posts.
- Format for content The most widely used content format includes guides, listsicles, reviews, and so on.
- Content angle – The predominant angle. For example, the year in which you are currently located. Those who are new and straightforward, and much more.
Let’s say, for instance, we take some time to look at the most popular pages on the topic “how to clean coffee maker”:
- Type of Content It’s the majority of blog posts.
- Content format – The majority are guides on how to use them.
- Content angle: Some of them have mentioned: “with vinegar.” It could be a possible angle to choose.
If you’re trying to rank for this particular keyword, say you’ll likely need to write a guide for cleaning the coffee maker (perhaps using vinegar! ).
Recommend reading: What is Search Intent? A Complete Guide for Beginners
Create the content
The goal of targeting keywords in blog posts is more than cramming with as many keywords as possible. It’s a tactic that’s been around for a long time and is no longer effective. If you’re looking to rank highly on Google, it is essential to demonstrate to Google that the information is valuable and worthy of being at the top of the page.
If you’ve matched search intent to your content, You’ve passed the first step. What else can you do to prove to Google your website’s content has the right to be included?
Cover the most important subtopics
When there’s a subtopic that nearly all top-ranking websites cover, It’s evidence that users are seeking them.
Here’s how to locate these subtopics:
- Copy a few top-ranked URLs to your primary topic into Ahrefs’ Content Gap tool.
- The bottom section should be left blank.
- Hit Display keywords
- Configure your intersection filter for three as well as four goals.
It is evident that the most popular pages include topics such as:
- What is earned media?
- Examples of earned media
- Examples of owned media
- Paid media examples
- Earned media vs. paid media
- Earned media vs. owned media
If we cover this subject (“earned media”), we’ll likely need to protect these subtopics, too. Better yet, you can use them as H2s for organizing your content.
Make sure you invest in a great reading experience.
Make sure that your blog post is simple to read. The goal of a blog post isn’t just to rank but also to make it easier for the reader to take in your content.
Use these suggestions to ensure a smooth reading experience:
- Make use of descriptive subheadings (H2-H6) for the hierarchy
- Make use of bullets to aid in skimming
- Use pictures or GIFs (where necessary) to break up text. Use images and GIFs (where needed) to break up the
- Use short paragraphs and sentences to stay clear of “walls of text.”
- Make use of simple phrases that everyone understands.
- Please write in the same way as you talk to make it more conversational
- Read your text to the audience (when you are editing) to ensure a smooth flow
Remember to include the SEO on your page.
Your SEO on-page can be described as the “icing” on the cake that makes it evident to Google and other search engines that your website is relevant.
Here are the essentials:
- Include the word “keyword” as the subject (if feasible) – Google has confirmed the importance of using headings for 2020. If finding a keyword is difficult, use an equivalent alternative instead.
- Use descriptive, short URLs. An informative URL, often the keyword, allows users to better understand what a page’s about before clicking.
- Create a captivating meta description. This isn’t an indicator of rank, but it can help entice users to click on your page.
- Make use of descriptive alt-text. This can help Google to understand images better.
- Links to pertinent external and internal sources Linking to relevant external and internal resources will help users navigate your site and gain more details.