When I first started Growing Machine, the most helpful service we could provide businesses was the ability to create strategies for marketing content that would aid them in their efforts to improve their reach (and their sales).
What we soon realized the issue was that there were two flaws in this method:
- The process of starting and developing the blog from scratch can be slow. The time it takes to wait six or more months until you can see an increase in searches is not unusual.
- Many potential clients had blogs, some with hundreds of posts–but they needed to get a lot of traffic. Even if they were getting some traffic, they could earn more traffic if they improved the quality of their content.
So we experimented.
What if instead of developing new content for our customers, We focused on enhancing their existing content to make it appear on the top of Google?
We contacted an old customer and suggested they give it a shot.
In less than three months, we increased their organic traffic by 139 percent, between 13,800 in November, to 33,200 in February.
Then we repeated it for a different customer… We saw a 91 percent increase in less than three months of visits, ranging from 218,000 in December to 421,000 by March.
Another one… an 110 percent increase in organic traffic over three months from 1.3M up to 2.75M!
In this article, you’ll discover how you can replicate the results of this post for your blog.
If you’re receiving 1,000 or 100,000 people each month, you can apply this method to spot websites near to being featured on Google’s first page, then improve it and then get it to the most prominent results.
Here’s what we’re planning to discuss:
- Finding content that is worth optimizing
- Prioritizing which content to optimize
- The optimization of individual content pieces
- Promoting the content
- The results can be tracked for future improvements
- Identifying Content Worth Optimizing
I plan to use the pages from my notes book as a blog sample in this article. Because of this, it is understandable that our customers want us to keep their ranking and traffic data private.
I’ve released these book notes infrequently for the past four years. During this time, they’ve started to get ranked for specific book titles or keywords like “[book title] + summary,” which has led to them being able to attract around 44,000 unique users per month:
Each of these pages ranks highly in its crucial phrase. If you search for any of those books and”summary, “summary,” you’ll find my website among the top three results.
This is a typical picture of blogs. A lot of pages and only a few of them bring in significant visitors. These steps that we’ll take in this article will help to fix the problem.
It’s the first thing to consider which other content might be worthwhile to optimize. It’s content that’s:
- Beginning to rank on Google for a related target phrase
- Still needs to be in the top 1-5 of results.
- Has a relevant term with an adequate volume of searches
To determine this, The first place we’ll start to is Google Webmaster Tools.
After you have logged in and selected your website, you will have to:
- Go to “Search Analytics” in the left-hand menu
- Select “Impressions” and “Position”
- Filter by “Pages.”
This will show you all the pages of your site, in order of how many search hits they receive from Google and their search ranking.
It’s evident in the graph as you can see from the chart, as you can see from the chart “12 Rules for Life” review is awash with views but has a shallow average place. This indicates that many people are seeking this review, which suggests the page can attract more visitors should it rank higher.
If we sort according to position, you will find that there are books I rank highly for, such as “In Praise of Idleness” and “Who.” But fewer people are also searching for these specific books, as evidenced by the meager amount of impressions.
The objective is to identify the websites where we aren’t in a high position, yet we’re still getting many views.
The first step is to export the information (scroll down to the bottom, then click “download”) and upload it in the form of a Google Sheet (you can look at my spreadsheet below in case you’d like):
I will filter it according to “Impressions,” from highest to lowest, then filter using the “Position” column so that we only see rows with an average position of 10. These are the pages that are not on the first page.
In the next step, I’ll create a column titled “Target?” and go through and add the column with a “y” next to the ones I believe would be worthwhile improving.
I’m going to apply relatively simple criteria for this:
- Every page exceeds 4000 impressions. This is not a definite number but a random proportional measure I used to narrow the list. Anything over 1,000 should be considered for those who want to see a more extensive list.
- Any page that I have created a Made You Think episode for. This could include pages that are specifically relevant or beneficial to goals for conversion.