You must constantly think of innovative concepts and transform them into blog articles that enthrall your readers. You want to keep your readers entertained, happy, and engaged, so you put at it to create regularly on a daily basis.
However, if your blog has been running for some time, you’ll have many ideas within your archive. The longer you began your blog, and you’ve been blogging, the deeper your libraries are, and the more treasures are found.
Many bloggers are so obsessed with bringing innovative concepts that they forget to let their readers know about the old ideas, which is why many of them are relevant in the present. Your younger readers may have just discovered some.
So why not scrub them off and place them in the spotlight again? What better way to reuse these old treasures to attract a new target audience.
#1. Produce a Bunch of Spin-Offs
Back in the 90s, when I was a young teenager — you know, zit-infested, hormones raging and desperate to uncover the secret code with which to talk to girls — one of my favorite TV shows was Buffy the Vampire Slayer. (It was awesome.)
As Buffy finished its third season, the producers devised a plan that allowed me to enjoy an additional portion of my years in my beloved universe. They took a character and created his very own television show called Angel.
In this case, they took an idea that came from Buffy to develop a new show based on the concept. Do you see where I’m getting at in this?
The same can be done with your list of posts. You can pick just one idea from any of them and then expand it into one of your posts.
For example, let’s look at Glen Long’s article, 20 Rules for Writing So Clear; even your most ignorant friend will understand.
The three first points of this post are:
- It is essential to define your readership clearly before creating your content.
- You should be able to explain the subject in a single sentence, or it needs to be more focused or focused.
- It is essential to establish a clear link between your headline and introduction.
Could they be good ideas for blog posts?
Only some of the list points within a blog post will likely contain enough substance to write an entire article about. Sometimes, they fall short; however, sometimes, you’ll be able to find a great post topic after a bit of thinking.
In particular, I’m curious whether you can write a complete article on the third item on that list. However, you could dedicate an article on your blog to the writing of introductions or one that focuses on the need for your blog post to meet the title’s promises.
But there are other choices for generating an article. Another approach is to make a blog post and examine the subject differently.
For instance, we could use Glen’s article on writing well and convert it into:
Then you can flip the main points of the paper around:
- Your writing needs to give a clearer idea of the audience.
- Your subject needs to be more focused.
- You’re not linking your introduction with your title.
#2. Showcase Your Masterpieces
Okay, you’re an incredibly talented writer, and — I know, I know — every post you write is a masterpiece.
However, let’s face it: every artist is a master. They all have work that stands apart from the rest.
DaVinci was famous for DaVinci’s Mona Lisa, and Michelangelo (the artist who is which is not to be confused with Ninja Turtle) was the one who created his sculpture of David. Like them, you can find outstanding sculptures at least a step higher than other pieces.
However, after you’ve been writing content for a long time, and then sure your most popular posts are lost in the archives.
Aren’t you interested in putting them in the center of your site to make them easily accessible for new visitors? If someone is new to your website, would you not like them to see your best-known works first? That could make an incredible first impression.
Encourage them to move in the direction they need. Make a website that will showcase your finest work.
Check out The Smart Blogger’s Start Here page, which is located in the navigation bar. There are 30 pieces of the blog’s core content, meaning it’s easy to identify. You could spend a whole day reading about these by yourself.
Another excellent illustration can be found on Fizzle’s Best of page, including all its best-loved content.
Also, note that the pages give visitors a manageable list of hyperlinks. The page breaks the links into lists of a variety of categories. It’s more appealing and makes it easier for users to find the posts they are most interested in.
Making a “start here” or “best of” page places your most popular content in a convenient location to allow your readers to enjoy hours of reading each one at a time.
#3. Put Your Old Posts in a New Jacket
This may come as a considerable shock, but did you know many people don’t like reading that much?
They can take a few minutes to read a short Buzzfeed blog now and again. If you gave them Harry Potter or The Lord of the Rings, they’d ask you to play the audiobook or inform you that they’ve already watched the film.
This means that many people may not be a fan of the content you write but would be thrilled if they could listen to it or view it. This means that there’s an enormous audience that you probably still need to reach out to.
You can contact the target audience by posting your old blog posts in a different style.
You can transform material from an existing blog article into an audio or video, information graphics, or slideshow. This not only allows you to give your content a new spin and make it more exciting but also upload it to various websites with a hyperlink back to your blog, bringing millions of people more exposure to your site’s content.
Now, I get it. The idea of playing around in audio or video is intimidating — I prefer hearing my voice recorded. Ugh!
However, don’t worry If this sounds like something that is way away from your comfort zone because you don’t have to handle everything alone. It is possible to hire a professional to help repurpose your blog’s content.
For instance, you could employ a voice actor from Fiverr to read your blog post, and voila -you’ve got your podcast. You can also locate an individual on Fiverr to transform your blog article into a PowerPoint presentation, and then boom; you’ve got your slide show. After that, you can mix the audio from the podcast and your slide, and voila! You have your video.
You can then share the different versions of your content on other platforms that host infographics and videos, as well as slideshows and podcasts.
- Here are just some of the examples: YouTube (Video)
- Vimeo (Video)
- Visual.ly (Infographics)
- Daily Info Graphic (Infographics)
- Unique Info Graphics (Infographics)
- iTunes (Podcasts)
- Podomatic (Podcasts)
- Digital Podcast (Podcasts)
- SlideShare (Slide slideshows)
- Slide World (Slide displays)
On top of those platforms, you can ask other bloggers to showcase informational videos or infographics on their blogs.
#4. Pass Your Posts Around
Another way to get a surge of traffic from old blog posts is to republish them on other platforms with a bigger audience than yours.
Oh, now, just a moment! What if Google hits you with a duplicate content penalty because of this?
That’s not true; it’s a prevalent myth within the blogging community. Matt Cutts himself has confirmed that there’s no penalty for duplicated content if it’s over-saturated with keywords or spammy.
Also, in the same way, please don’t fret about it.
However, shouldn’t all big websites require original content even without penalty?
But it could be more complex. One viral platform for republishing information is Medium. If you’ve reviewed our guidelines for creating content on Medium and read about it, you know it’s an excellent site for traffic. Consider Benjamin Hardy, who went from having no subscribers to 50,000 subscribers after publishing on Medium.
However, Medium certainly isn’t the only one that permits the republishing of content.
- Other websites that contain: Business Insider
- Fast Company
- The Good Men Project
- Elephant Journal
#5. Give Your Posts a New Lick of Paint
When you’ve been driving your car for a while, and the paint job starts to suffer, do you take it to the junkyard and buy a new one?
I doubt it. You can give it an update on its paint and continue driving it.
You can reuse several articles in your archives by painting them.
Consider the case of Back linko’s Brian Dean, who once received an email from a user who had used his strategies to climb to the top spot on Google. Brian could have made an entirely new, brand-new blog post to highlight the reader’s story, but instead, he incorporated it into an existing blog post.
The author updated his case study, changed the photos, and added a few more tips. Following the re-promotion of the post, what resulted was a 111.37 percent increase in the number of visitors to the page.
It is optional to create new content to meet your publishing quantity. Sometimes, you can take an old article and give it a fresh coat of paint. Change the publication date, and it will again be on your homepage.