However, the refreshing process can be challenging. For instance, some fear the impact on the organic reach of their website if they change the content (a legitimate issue). Others find that this doesn’t result in a massive increase in traffic, specific marketing experts claim.
For you, I’m glad to have been both of them.
I’ve updated over 50 blog posts over the last 12 months. I’ve committed several errors. However, I’ve also observed excellent results, like content that generates an increase of 10x the traffic and climbs in search engine rankings.
However, I wanted to understand why specific posts do more effectively with their post-update than others.
Then I investigated to determine what factors make specific posts significantly more successful after updating and the reasons why other content continues to fail. Based on this information, I’ve devised a strategy for refreshing content that has dramatically increased my success in vital content rates. Today, I’d like to present this strategy to you.
This article will discuss the following topics:
- What blog posts do you need to update?
- How do you make your blog posts more current?
What blog posts should you keep up to date?
Contrary to what many believe contrary to popular belief, not all blog posts should be updated. This is among the most significant discoveries that have improved my rate of content refresh success. In reality, prioritizing updates to old content that received 20 or more monthly visits in peak performance.
The data analysis previously mentioned that 45% of posted updates had less than 20 visits per month before the update. However, the 45percent of the updated posts only contributed to 15 percent of the total increase in traffic (of an overall 96% organic traffic growth).
This means that blog posts with more than 20 monthly visitors before the update accounted for the most significant portion of the overall organic traffic growth.
Posts with more traffic and a pre-update are ranked for some keywords at positions 5-10. It’s, therefore, much simpler to go from #5-10 to first than to go from zero to.
What do you do for blog posts that receive less than 20 monthly readers?
If these articles are targeted at the right keywords for your company or provide significant thought leadership concepts, It’s worth revisiting these posts. A smaller blog is likely to contain a more substantial number of blog posts that are less than 20 monthly readers because it takes time to get going.
It’s, therefore, still worth it to make them more current. However, you should prioritize posts with the highest potential first.
How do you make your blog more current? posts
When you’ve identified which posts to update, How do you change them? I’ve noticed that a lot of companies offer freelance writers a procedure that looks something like this:
- Updating old statistics, facts, and quotes
- Include additional paragraphs with keywords that are not included in the posts.
- Eliminate sections that no longer have any relevance.
But I’ve discovered that there are more efficient methods for refreshing content than the strategy above. It brings the content current but needs to examine whether the article is (or isn’t) meeting the intention of the search.
Also, you must ask why the content you’re creating isn’t practical as posts that are ranked highly on Google. (I’m willing to wager that it’s not due to old-fashioned data in paragraph 3.)
Based on the research into content refresh I’ve done, it appears that your post is probably not ranking because there’s a different post that:
- It is more up-to-date.
- Provides actionable advice (or more relevant details).
- Provides a great user experience.
- It is a better match for the searcher.
To resolve these problems, here are the actions you must follow when making changes to your content.
Refresh old information
Refreshing content involves more than just updating outdated content; it’s an element in the process.
Furthermore, I’m referring to more than simply changing old statistics or quotes. Most of the time, you’ll need to change (or completely alter) the data to enhance how they are matched to the purpose of your search.
As an example, this is one of the most effective content refresh examples I’ve ever seen. It generated around 4,000 monthly visits when I first updated it in 2019. At its highest, it was developing about 20000 monthly visits.
Data via Ahrefs’ Site Explorer.
As I was updating the content, I noticed that most of the examples included in the article were not up-to-date, and many of them had TV productions. This was problematic for two reasons:
- Television commercials aren’t the best choice for “digital marketing campaigns.”
- Most people using Google this search term need more money to fund an advertising campaign on TV.
So, I have changed all 31 examples to 31 examples of new recent SEO as well as YouTube, content marketing, and podcasting success.
In hindsight, I would have liked to have concentrated on a particular campaign rather than the entire brand strategy. The searcher’s goal was a digital advertising campaign, not a digital strategy for marketing. The blog could have been even more successful when I’d done it that way. However, we’ll move on to the search engine intent later. KEY TAKEAWAY
Are the data you share current with the latest trends in your industry? This goes beyond figures and quotes but also examples you make use of.
Add actionable advice/cut irrelevant detail.
Have you ever read a piece of writing that only describes what you need to do but does not provide examples or action steps to implement the suggestion?
However, Have you ever looked over a blog post with an answer to your query? However, there’s so much irrelevant information you need help finding the information you need.
Both are equally challenging and, unfortunately, all too prevalent in content marketing.
Let’s first look at posts that need to be more profound. Unfortunately, there’s no specific metric you can look up to determine if the position is deep. There are, however, some indicators that could provide clues, for instance:
- Few to zero examples.
- A much lower word count than the one that’s ranked.
- Tips that are generic and need to provide practical information.
It is also possible to use tools to optimize your content, such as Clearscope, which displays the subheadings which typically appear in other high-ranking posts. Although I suggest taking these tools with a pinch of salt (don’t try to smear every keyword), they could help you find missed areas.
If, for instance, you’re writing a guide on “medical SEO,” the tool might show that the term “backlinking” is commonly used in different posts. Since backlinking is an essential element of SEO and is a necessary element of SEO, this can be a crucial insight since you’ll undoubtedly want to write a section on the subject.
The most valuable advice I can give you is to place yourself in the target market’s in their shoes (ideally, you’ve already completed an extensive study of the market and talked to many customers).
Think about this what if you had read this material? Could they apply the tips provided and see the outcomes?
To illustrate this point, Let’s look at an instance where the content could have been more profound. This article, “13 Ways to Market Your Business Online,” was the first blog post I’ve ever changed. The original post was 930 words and generated between 30 to 50 visits per month. The final version has 1,700 words. It is now driving more than 600 visits per month.